Case study
Solent Mobility
Three custom Nuxt builds over several years, ending in a deliberate move away from ecommerce toward a lead-generation site built for enquiries, not checkout.
The problem
Solent Mobility sells and services mobility scooters, riser-recliner chairs and daily-living aids to a customer base that skews older, less tolerant of slow or confusing websites, and highly reliant on trust signals before making contact. As a small, independent retailer, running a full ecommerce store put them in direct competition with national mobility-equipment chains with far bigger stock ranges, logistics and marketing budgets — a fight they were never going to win on price or scale.
The approach
- Built the first version on Nuxt 2 with Shopify, including full online checkout, so customers could buy mobility equipment directly through the site.
- Rebuilt on Nuxt 3 with Storyblok for content and Shopify still handling checkout, improving editorial control and performance as the product range grew.
- Recognised that competing as a small business on ecommerce alone — against national chains with much deeper catalogues and cheaper shipping — was the wrong fight, and that trust, advice and local service were Solent Mobility's actual advantage.
- Rebuilt again on Nuxt 4 with Storyblok, repositioning the site as a lead-generation business rather than a store: Shopify stays in place for product data but checkout is removed for the majority of products, replaced with a simple, low-friction enquiry path and a pared-back nav structure designed to get a visitor to make contact, not add to basket.
The result
Solent Mobility now has a fast, clearly structured site that plays to the strengths of a small, trusted local retailer — leading with enquiries and advice instead of trying to out-stock or out-price national ecommerce chains.
- Site rebuilds
- 3 — Nuxt 2, Nuxt 3, Nuxt 4
- Model
- Ecommerce checkout → lead-generation enquiries
- Stack (current)
- Nuxt 4, Storyblok, Shopify (product data, checkout removed for most products)