Blog
Notes on GEO, SEO & web design
2026-03-18
SEO vs GEO: what UK small businesses need to know
How search engine optimisation and generative engine optimisation differ, where they overlap, and which to prioritise first if you're a UK small business with limited time and budget.
2026-02-03
How to get your business cited by ChatGPT
A practical checklist for making your website citable by ChatGPT, Perplexity and other AI answer engines — crawler access, llms.txt, and citation-friendly writing.
2026-01-12
What is GEO, and why it matters in 2026
A plain-English definition of generative engine optimisation (GEO), how it differs from SEO, and why UK small businesses should care now rather than later.