GEO
Get cited by ChatGPT, Perplexity and Google AI Overviews — not just ranked on Google.
Generative engine optimisation (GEO) is the practice of structuring and writing content so that AI answer engines — ChatGPT, Perplexity, Google AI Overviews, Copilot — can read it, trust it, and cite it directly in the answers they give people.
Start a projectWhat you get
- Content structured for citation: clear factual statements, direct answers to real questions, and defined terms an AI can quote confidently.
- Technical access for AI crawlers — GPTBot, ClaudeBot, PerplexityBot, Google-Extended and others explicitly allowed, plus a clean llms.txt file describing your site.
- FAQ-structured content wired to FAQPage schema, in the exact shape AI answer engines lift verbatim.
- Ongoing monitoring of whether and how your business is being cited in AI answers, and adjustments based on what actually gets picked up.
Fast-growing
ChatGPT and other AI assistants are now a meaningful source of buying research for UK consumers and businesses — and most competitors haven't structured their sites to be cited at all.
Retrieve, then generate
is how most AI answer engines work: they fetch real pages and generate an answer from what they find. If a crawler can't read your page, it can't cite your business.
- 01
Readiness audit
Check whether AI crawlers can actually access and parse your site — robots rules, JavaScript rendering, and content structure.
- 02
Content restructuring
Rewrite key pages around clear factual statements, defined terms and direct answers — the format both people and AI models actually use.
- 03
llms.txt & FAQ schema
Ship a clean llms.txt file and FAQPage-structured content across the site, so AI crawlers have an accurate, citable summary to work from.
- 04
Monitor & refine
Track whether your business is showing up in AI answers for the questions that matter, and adjust the content that isn't landing.
GEO — frequently asked
- What is GEO, in plain terms?
- GEO is writing and structuring your website so that AI assistants like ChatGPT and Perplexity can read it, trust it, and quote it when someone asks a question your business can answer.
- Is GEO different from SEO?
- They overlap heavily — both need a fast, crawlable, well-structured site — but GEO adds citation-focused writing (clear facts, defined terms, direct answers) and explicit AI-crawler access that classic SEO doesn't require.
- How do you know if it's working?
- By checking directly: asking the AI assistants the questions your customers would ask, and tracking whether and how your business is cited in the answer over time.
GEO by location
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