---
title: "Solent Mobility | Case Study | Callum Gregory — Web Design, SEO & GEO"
canonical_url: "https://cxllum.co.uk/work/solent-mobility"
last_updated: "2026-07-07T12:31:07.519Z"
---

</summary>

</details>

Case study

# Solent Mobility

Three custom Nuxt builds over several years, ending in a deliberate move away from ecommerce toward a lead-generation site built for enquiries, not checkout.

[Web Design](https://cxllum.co.uk/web-design) [SEO](https://cxllum.co.uk/seo)

## The problem

Solent Mobility sells and services mobility scooters, riser-recliner chairs and daily-living aids to a customer base that skews older, less tolerant of slow or confusing websites, and highly reliant on trust signals before making contact. As a small, independent retailer, running a full ecommerce store put them in direct competition with national mobility-equipment chains with far bigger stock ranges, logistics and marketing budgets — a fight they were never going to win on price or scale.

## The approach

- —Built the first version on Nuxt 2 with Shopify, including full online checkout, so customers could buy mobility equipment directly through the site.
- —Rebuilt on Nuxt 3 with Storyblok for content and Shopify still handling checkout, improving editorial control and performance as the product range grew.
- —Recognised that competing as a small business on ecommerce alone — against national chains with much deeper catalogues and cheaper shipping — was the wrong fight, and that trust, advice and local service were Solent Mobility's actual advantage.
- —Rebuilt again on Nuxt 4 with Storyblok, repositioning the site as a lead-generation business rather than a store: Shopify stays in place for product data but checkout is removed for the majority of products, replaced with a simple, low-friction enquiry path and a pared-back nav structure designed to get a visitor to make contact, not add to basket.

## The result

Solent Mobility now has a fast, clearly structured site that plays to the strengths of a small, trusted local retailer — leading with enquiries and advice instead of trying to out-stock or out-price national ecommerce chains.

<dl>

<dt>Site rebuilds</dt>
<dd>3 — Nuxt 2, Nuxt 3, Nuxt 4</dd>

<dt>Model</dt>
<dd>Ecommerce checkout → lead-generation enquiries</dd>

<dt>Stack (current)</dt>
<dd>Nuxt 4, Storyblok, Shopify (product data, checkout removed for most products)</dd></dl>

[Start a project](https://cxllum.co.uk/contact)