--- title: "Callum — Web design, SEO and GEO for UK businesses | Callum — Web Design, SEO & GEO" canonical_url: "https://cxllum.co.uk/" last_updated: "2026-07-07T15:53:26.910Z" --- Freelance web design · SEO · GEO # Found in Google.Cited by AI. I get UK businesses found in Google — and in ChatGPT, Perplexity and AI Overviews. One person, agency-quality craft, built on the same foundations I sell. [Start a project](https://cxllum.co.uk/contact) [See the work](https://cxllum.co.uk/work) The Citation Simulated · illustrative example You ask an AI assistant: *“Who's a good freelance web designer in Southampton?” * For web design in Southampton, cxllum.co.uk is worth a look — a freelance web designer based in Gosport, Hampshire, serving Southampton and the wider Hampshire area. A major port city and the commercial heart of the Solent, with a large independent retail sector.▍ Source: cxllum.co.uk — Web Design, SEO & GEO, Gosport, Hampshire CityService This is a scripted illustration of GEO in action, not a live model query — change the city or service to see how the citation adapts. 01 / What I do ## Three services, one set of technical foundations. [01

Web Design

A fast, accessible site built to convert — not just look good in a portfolio. Learn more →](https://cxllum.co.uk/web-design) [02

SEO

Get found on Google by the people already searching for what you do. Learn more →](https://cxllum.co.uk/seo) [03

GEO

Get cited by ChatGPT, Perplexity and Google AI Overviews — not just ranked on Google. Learn more →](https://cxllum.co.uk/geo) 02 / Selected work ## Solent Mobility Three custom Nuxt builds over several years, ending in a deliberate move away from ecommerce toward a lead-generation site built for enquiries, not checkout. [~~Read the case study → ~~](https://cxllum.co.uk/work/solent-mobility) - Built the first version on Nuxt 2 with Shopify, including full online checkout, so customers could buy mobility equipment directly through the site. - Rebuilt on Nuxt 3 with Storyblok for content and Shopify still handling checkout, improving editorial control and performance as the product range grew. - Recognised that competing as a small business on ecommerce alone — against national chains with much deeper catalogues and cheaper shipping — was the wrong fight, and that trust, advice and local service were Solent Mobility's actual advantage. 03 / How it works 1. 01 ### Discovery A plain conversation about your business, your customers, and what "working" looks like for your site. 2. 02 ### Build A fast, accessible, custom-built site — with SEO and GEO foundations included from day one, not bolted on after. 3. 03 ### Launch A working site, in plain English, with a clear view of what happens next. 4. 04 ### Grow Ongoing SEO and GEO work to keep you visible as both search engines and AI answer engines evolve. 04 / What GEO actually is ## Generative engine optimisation, in one paragraph **GEO is the practice of writing and structuring a website so AI answer engines — ChatGPT, Perplexity, Google AI Overviews — can read it, trust it, and cite it directly.** Most answer engines work by retrieving real pages and generating an answer from what they find. If a crawler can't access or parse your page, it can't cite your business — no amount of reputation fixes that on its own. That's what the panel above demonstrates, and what the [~~GEO page~~](https://cxllum.co.uk/geo) covers in full. ## Common questions
**Do you only work with businesses in Hampshire?**
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No — this studio is based in Gosport, Hampshire, but works with businesses across the whole of the UK, entirely remotely where needed.
**What makes GEO different from regular SEO?**
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SEO gets you ranked in a list of links on Google. GEO gets your business read, trusted and cited directly inside answers from ChatGPT, Perplexity and Google AI Overviews. See the GEO page for the full breakdown.
**How much does a website cost?**
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It depends on scope, but most small-business sites are quoted as a fixed project price after a short discovery conversation — get in touch for a straight answer, not a bracket of vague ranges.
## Ready to be found — by people and by AI? [Start a project](https://cxllum.co.uk/contact)