---
title: "GEO | Generative Engine Optimisation for UK Businesses | Callum Gregory — Web Design, SEO & GEO"
canonical_url: "https://cxllum.co.uk/geo"
last_updated: "2026-07-07T12:31:04.169Z"
---

</summary>

</details>

GEO

# Get cited by ChatGPT, Perplexity and Google AI Overviews — not just ranked on Google.

Generative engine optimisation (GEO) is the practice of structuring and writing content so that AI answer engines — ChatGPT, Perplexity, Google AI Overviews, Copilot — can read it, trust it, and cite it directly in the answers they give people.

[Start a project](https://cxllum.co.uk/contact)

## What you get

- —Content structured for citation: clear factual statements, direct answers to real questions, and defined terms an AI can quote confidently.
- —Technical access for AI crawlers — GPTBot, ClaudeBot, PerplexityBot, Google-Extended and others explicitly allowed, plus a clean llms.txt file describing your site.
- —FAQ-structured content wired to FAQPage schema, in the exact shape AI answer engines lift verbatim.
- —Ongoing monitoring of whether and how your business is being cited in AI answers, and adjustments based on what actually gets picked up.

Why it matters

Fast-growing

ChatGPT and other AI assistants are now a meaningful source of buying research for UK consumers and businesses — and most competitors haven't structured their sites to be cited at all.

Retrieve, then generate

is how most AI answer engines work: they fetch real pages and generate an answer from what they find. If a crawler can't read your page, it can't cite your business.

Process

1. 01 ### Readiness audit

   Check whether AI crawlers can actually access and parse your site — robots rules, JavaScript rendering, and content structure.
2. 02 ### Content restructuring

   Rewrite key pages around clear factual statements, defined terms and direct answers — the format both people and AI models actually use.
3. 03 ### llms.txt & FAQ schema

   Ship a clean llms.txt file and FAQPage-structured content across the site, so AI crawlers have an accurate, citable summary to work from.
4. 04 ### Monitor & refine

   Track whether your business is showing up in AI answers for the questions that matter, and adjust the content that isn't landing.

## GEO — frequently asked

<dl>

<details>

<summary><dt>**What is GEO, in plain terms?**</dt>
+</summary>


<dd>GEO is writing and structuring your website so that AI assistants like ChatGPT and Perplexity can read it, trust it, and quote it when someone asks a question your business can answer.</dd>
</details>


<details>

<summary><dt>**Is GEO different from SEO?**</dt>
+</summary>


<dd>They overlap heavily — both need a fast, crawlable, well-structured site — but GEO adds citation-focused writing (clear facts, defined terms, direct answers) and explicit AI-crawler access that classic SEO doesn't require.</dd>
</details>


<details>

<summary><dt>**How do you know if it's working?**</dt>
+</summary>


<dd>By checking directly: asking the AI assistants the questions your customers would ask, and tracking whether and how your business is cited in the answer over time.</dd>
</details>


</dl>

GEO by location

[GEO in London](https://cxllum.co.uk/geo/london) [GEO in Manchester](https://cxllum.co.uk/geo/manchester) [GEO in Bristol](https://cxllum.co.uk/geo/bristol) [GEO in Edinburgh](https://cxllum.co.uk/geo/edinburgh) [GEO in Portsmouth](https://cxllum.co.uk/geo/portsmouth) [GEO in Southampton](https://cxllum.co.uk/geo/southampton)

[~~See all locations → ~~](https://cxllum.co.uk/locations)

[Start a project](https://cxllum.co.uk/contact)