---
title: "Blog | GEO, SEO & Web Design Notes | Callum Gregory — Web Design, SEO & GEO"
canonical_url: "https://cxllum.co.uk/blog"
last_updated: "2026-07-07T12:31:03.910Z"
---

</summary>

</details>

Blog

# Notes on GEO, SEO & web design

- [

  2026-03-18<h2>SEO vs GEO: what UK small businesses need to know</h2>

  How search engine optimisation and generative engine optimisation differ, where they overlap, and which to prioritise first if you're a UK small business with limited time and budget.](https://cxllum.co.uk/blog/seo-vs-geo-what-uk-small-businesses-need-to-know)
- [

  2026-02-03<h2>How to get your business cited by ChatGPT</h2>

  A practical checklist for making your website citable by ChatGPT, Perplexity and other AI answer engines — crawler access, llms.txt, and citation-friendly writing.](https://cxllum.co.uk/blog/how-to-get-your-business-cited-by-chatgpt)
- [

  2026-01-12<h2>What is GEO, and why it matters in 2026</h2>

  A plain-English definition of generative engine optimisation (GEO), how it differs from SEO, and why UK small businesses should care now rather than later.](https://cxllum.co.uk/blog/what-is-geo-and-why-it-matters-in-2026)